Black Friday and Consumer Sentiment Post-Election #

Black Friday could see a shift in consumer behavior following an election shaped by economic sentiment. Shoppers’ attitudes in states won by different political parties offer insights into holiday spending tendencies. In states favoring Trump, optimism about the economy is spreading, while Biden supporters express caution, concerned about potential policy changes affecting their finances.

Amanda Davila, from New York, plans to curb her holiday expenses, citing worries about student loan payments and affordability challenges. “I’m worried about my own student loans… affording groceries, rent, all that stuff.” In contrast, Armando Duarte from New Jersey feels optimistic about holiday shopping, expecting improvements in the economy, wages, and inflation reduction. “I think things are going to really pick up for the better.”

Retailers had been anxious that the election might impact sales, especially given this year’s shorter shopping season between Thanksgiving and Christmas. However, Trump’s election victory is believed to potentially boost consumer spending among his supporters, who anticipate better economic conditions.

In GOP-leaning states, shipping volumes surged by 50.4% post-election, while Democrat-led regions experienced an 11.2% decrease. This shift captures how major events like elections influence shopping behavior and logistics.

A survey indicates 51.3% of respondents anticipate positive economic effects under Trump, with 13.5% planning to increase holiday spending. Conversely, a third of consumers expect to reduce spending due to the election outcome.

Though holiday sales forecasts were subdued, a decisive electoral outcome could bolster business confidence. “The good news is, certainty is better than uncertainty,” one expert noted, suggesting post-election clarification encourages spending.

Amid lingering inflation, holiday spending patterns will vary. Furniture sales may decline, while apparel and groceries could see modest growth. Inflation-adjusted growth projections suggest only 0.5% real growth, a stark drop from pre-pandemic averages.

Inflation has driven retail sales upward in recent years. Consumers, like Meri Pitts from Detroit, voice frustration over higher prices, feeling pressured to spend more out of necessity rather than desire. “Prices have skyrocketed so much that a pastime of mine… it’s just not as fun as it used to be.”